It’s a phrase I’ve heard throughout my career, but I’m not always sure people share a consistent understanding of what it means. There’s a scene in Bridget Jones’s Diary where Daniel Cleaver dismissively refers to Bridget’s job as essentially “fannying about with press releases”. It’s a line that often comes to mind when I think… Continue reading What makes communications truly strategic?
Arctic Comms is a marketing and public relations consultancy offering tailored services for schools, educational establishments, charities and other businesses. My name is Amy Hanson-Reed. I am a communications specialist with 20 years' experience. I've worked for a number of leading UK charities and more than seven years working in the education sector in several senior… Continue reading Welcome to Arctic Comms – simple, effective marketing and public relations
How we handle difficult situations can really show our true colours and it's the same with any business or organisation. How you handle a crisis can either be positive for, or damaging to, your reputation and people will remember how you responded. They’ll remember the actions you took and how you made them feel. It sounds… Continue reading Top ten crisis communications tips
I’ve written another piece for Charity Comms this month about embracing dyslexia in the workplace as communications professionals. You can read the article in their Knowledge Hub, here.
I’ve written for Charity Comms this month about maximising internal staff and how they can be great for PR. You can read the article in their Knowledge Hub, here.
